ART
Vito is the head of a powerful Mafia family, the Corleones, in New York City in the 1940s. Known for his strong ethics and principles, he is known as a "Don" in the criminal underworld. Vito is also a loving father and mentor to his children and other members of his family, and is revered by many in his community for his kindness and generosity. The Godfather film follows the life of Vito and his family, including the transfer of power to his son Michael after his retirement and the subsequent power struggle between rival Mafia families.
 
The brand
The brand encourages people to pursue their dreams and take the extra step to achieve their goals. The brand believes that anyone can be successful if they have the right mindset and are willing to work hard. The Fat Donkey doesn't just try to sell a product, it tries to convey a message. The brand inspires people to discover their potential and pursue their dreams.