ART
Tommy is the leader of the Shelby crime family, based in Birmingham, England, during the aftermath of World War I. He is a complex character who is both ruthless and charismatic, and he is driven by a desire for power and wealth. Throughout the series, Tommy faces numerous challenges as he navigates the criminal underworld, battles rival gangs, and tries to keep his family together. Despite his flaws and the violence of his world, Tommy is a sympathetic character who viewers root for as he struggles to protect his loved ones and build a better life for himself and his family.
 
The brand
The brand encourages people to pursue their dreams and take the extra step to achieve their goals. The brand believes that anyone can be successful if they have the right mindset and are willing to work hard. The Fat Donkey doesn't just try to sell a product, it tries to convey a message. The brand inspires people to discover their potential and pursue their dreams.