ART
the saying "time is money" emphasizes the importance of treating time as a valuable resource and using it wisely to achieve desired outcomes. By recognizing the value of time and making efficient use of it, individuals can increase their productivity, achieve their goals, and potentially generate financial benefits.
 
The brand
The brand encourages people to pursue their dreams and take the extra step to achieve their goals. The brand believes that anyone can be successful if they have the right mindset and are willing to work hard. The Fat Donkey doesn't just try to sell a product, it tries to convey a message. The brand inspires people to discover their potential and pursue their dreams.