ART
Joaquín Archivaldo Guzmán Loera, more commonly known as "El Chapo," is one of the most notorious drug lords in the world. Born in Sinaloa, Mexico, in 1957, El Chapo rose through the ranks of the drug trade to become the leader of the Sinaloa Cartel, one of the most powerful drug trafficking organizations in the world.
 
The brand
The brand encourages people to pursue their dreams and take the extra step to achieve their goals. The brand believes that anyone can be successful if they have the right mindset and are willing to work hard. The Fat Donkey doesn't just try to sell a product, it tries to convey a message. The brand inspires people to discover their potential and pursue their dreams.